Despaña Brand Foods, NYC

Industry friends put us in front of this innovative and truly authentic Spanish food brand as they embarked on defining their brand identity. The goal was to unify the look and develop graphics and promotional materials not only for their SoHo flagship store but their wholesale division, known in the industry as Despaña Brand Foods. We developed a brand strategy approach, logos, bags, gift cards, labels, POP signage, DPM mark, advertising concepts and tag lines, wearables, signage ideas, event photography and all aspects of brand concept marketing. We helped launched their Soho stores, Despaña Fine Food & Tapas Cafe and Despaña Vinos y Mas offering the expansion of the mother brand into different communication elements.