Via Trattoria & Bar

Given our familiarity with their other brands, ribbit was asked to work on this new trattoria concept, designed by Roth Sheppard Architects. With an emphasis on fresh simple Italian for the locals on the way to the Coors baseball field, thus the concept for Via. We created the brand identity, developed the its positioning, the marketing/advertising concepts and exterior building identification in downtown Denver/Lodo area.