W Nashville

Under the leadership of Magellan Development, HKS and Rockwell Group ribbit was assigned with creating the branded signage & wayfinding program in a design build capacity for the new 13-story W Nashville hotel project in the heart of the Gulch District of Nashville. The signage scope included all public & guest area spaces, restrooms, restaurants, pool deck and rooftop bar and developing the full exterior signage program with different outlets and zoning requirements to facilitate implementation.