SPG Loyalty Program

From our successful past experience working with Starwood and its brands, ribbit was commissioned by the SPG creative group to create and develop a compelling ‘point of sale display unit’ for SPG. The goal was to create a unit that would better suit their current market growth and positioning while affording the flexibility to be integrated across all nine (9) Starwood brands. The selected design and prototype that was tested provided achieved several goals: created a unique SPG brochure display feature, incorporated the different brands and captured the brand’s distinctive hospitality style associated with experience in world class hotels.